Every year, Target partners with the Cooper Hewitt Design Museum in New York to sponsor a national design challenge for high school students. This year, the challenge was to use design in solving the problem of easy access to fresh food for all people, regardless of economic status. Target CCO Todd Waterbury and Martha Stewart were among the judges. Deliverables included logotype, poster/ads, digital assets, and animated Instagram posts.
Target Creative Director: David Hartman
Target ACD: Missy Wilson
Copywriter: Samie Kaufman
Photos courtesy of the Cooper Hewitt