ELLIE Mental Health offers therapy services through a network of casual, welcoming clinics across Minnesota. With the goal of expanding to a national presence, the passionate people at ELLIE, led by CEO Erin Pash, decided to refresh their brand. I worked with the multi-talented creatives at FIX Agency, Joe Horton and Carissa Merrill, to update the logo and invigorate the toolkit. We integrated impromptu, irreverent staff photos with bright colors and geometric patterns to bring the tagline “Changing the Culture of Mental Health” to life.
Creative Directors: Joe Horton, Carissa Merrill
Clinic photos courtesy Houston Live.