Refreshed identity for Grow By Data, a Boston-based company that provides Marketing Intelligence and strategic solutions to some of the world’s biggest brands and agencies.

I worked with Minneapolis branding agency Buddy-Buddy to create packaging design and illustration for Nightingale Ice Cream Sandwiches flavor extensions. I also provided design and production for collateral pieces, freezer wraps, and the NG trade show booth. Original branding and packaging design and illustration by the suis generis Ross Bruggink.

Cover design and illustration for a memoir by legendary Detroit Free Press reporter John Gallagher. For Wayne State University Press.

Text design and production for a book about huge cinematic monsters. For The Quarto Group.

Cover design for The Ohio State University Press.

Label design for THC sparkling apple cider, a collaboration between Number 12 Cider and North.

Cover and text design for a book written by Anthony Arillotta, who took over the Springfield, Massachusetts Mob. For Hamilcar Publications.

Cover design for the University of Iowa Press.

Text design and production for a book featuring all 63 US National Parks. For The Quarto Group.

Cover design for The Ohio State University Press.

Cover, text design, and production for a book on the history of horror movies. Yikes. For The Quarto Group.

Design and illustration for a book of boxing essays, the first of which features Mitch “Blood” Green, who fought Tyson in and out of the ring. Bottom photo is “Blood” Green's Instagram.

Cover design for a book about whether “invasive” species are really invasive. For The Ohio State University Press.

Cover design for the Minnesota Historical Society Press.

Design and illustration for The Quarto Group and the National Baseball Hall of Fame, for the companion book to “Out of the Park” for young baseball lovers everywhere.

Oliverian School is a non-profit preparatory boarding school founded in Pike, New Hampshire in 2003. The school provides academic and counseling support for students who have not thrived in traditional school settings.

Oli took the opportunity of the school’s 20th anniversary to refresh their identity. We based the new mark on the gorgeous sylvan campus that features the Oliverian Brook running through its center.

Cover design and illustration for McGill-Queen’s University Press.

Cover design for the University of Minnesota Press.

Cover design for the University of Toronto Press.

Cover design and illustration for a book of poetry by Russell Brakefield. For Wayne State University Press.

Package design for Number Twelve Cider, for a new line of THC-infused seltzers.

Design and illustration for a baseball book aimed at middle-schoolers. For The Quarto Group in conjunction with the Baseball Hall of Fame.

Cover design and illustration for McGill-Queen’s University Press.

Design and illustration for a cover for Penn State University Press.

Cover design for Fortress Press.

Package design and illustration for Number 12 Cider, who created a blueberry-flavored addition to their award-winning cider offerings. The original identity was designed by the legendary Ross Bruggink and Andy Kaul at Buddy-Buddy.

Cover design and illustration for McGill-Queen’s University Press.

Cover and book design for best-selling author Bob Batchelor’s take on the Lizard King and how the Doors influenced the zeitgeist of the 60s. For Hamilcar Publications.

Healthcare entrepreneur Kyle Keller has a vision for bringing psychedelic mental health therapy to Minnesota. I worked with Joe Horton, Stephen Lewis, and Kai Benson of FIX Agency to name and brand Intero Psychedelic Therapy. Intero puts medical Ketamine into the hands of therapists, physicians, and nurse practitioners to provide a truly integrative approach to healing the mind.

“Glitch” illustrations: Kai Benson

Cover design for Fortress Press.

Branding created for Erin Pash, CEO of Ellie Mental Health. Her YouTube channel, Out Loud with Erin Pash, breaks down barriers to good mental health by posting frank, casual, and entertaining discussions on this hugely important topic.

I partnered with Joe Horton and Carissa Merrill at Fix Agency on this project, which addresses issues near and dear to my heart.

Cover design for Wayne State University Press.

Cover design for Fortress Press.

Cover design and illustration for Fortress Press.

Cover design for Wayne State University Press.

I was honored and humbled to work on this project about the life of Walter P. Reuther. Walter is best known as an early leader and president of the United Automobile Workers union, but he also spoke at the March on Washington, protested with Caesar Chavez and Coretta Scott King, worked with several U.S. Presidents, funded the first Earth Day, and was beat up and shot, among many other events and accomplishments during a lifetime spent advocating for human rights and social justice.

This book was presented to UAW members at their 38th Constitutional Convention. It will also be sent to President Biden, Vice President Harris, the Governor of Michigan, and other politicians, with the intent of generating interest in placing a statue of Walter in the U.S. Capitol.

Thanks to Ruthann Hande, Bruce Dickmeyer, Sandra Engle, Victor S. Reuther, Gavin Strassel and the Walter P. Reuther Library for their huge contributions to this project.

Client: The Walter and May Reuther Memorial Fund. All images courtesy of the Walter P. Reuther Library.

New identity for a diverse grade 6-12 charter school in Minneapolis. Venture Academy provides an education that focuses on future goals, and creates for each student a personalized program to achieve the success they envision.

The mark is made up of stylized Vs and As that all point in different directions, but come together to create a spark, a catalyst for creativity and accomplishment.

Created with Stephen Lewis at Fix Agency.

Cover design and illustration for the University of Iowa Press.

Cover design for the University of Toronto Press.

Cover design for McGill-Queen’s University Press.

Cover design for Hamilcar Publications.

Cover and book design for Hamilcar Publications.

Cover design for the University of Iowa Press.

Cover design for the University of Minnesota Press.

Cover design for Fortress Press.

ELLIE Mental Health offers therapy services through a network of casual, welcoming clinics across Minnesota. With the goal of expanding to a national presence, the passionate people at ELLIE, led by CEO Erin Pash, decided to refresh their brand. I worked with the multi-talented creatives at FIX Agency, Joe Horton and Carissa Merrill, to update the logo and invigorate the toolkit. We integrated impromptu, irreverent staff photos with bright colors and geometric patterns to bring the tagline “Changing the Culture of Mental Health” to life.

Creative Directors: Joe Horton, Carissa Merrill

Clinic photos courtesy Houston Live.

Design and illustration for various poster projects, professional and personal.

Various logos for a variety of companies and projects.

Cover design and illustration for Penn State University Press.

Cover design for the University of Toronto Press.

Cover design and illustration for Georgetown University Press.

Branding, template design, and photo direction for a series of monographs on classic TV shows. For Wayne State University Press.

Cover design for a book by Anton Treuer, academic, author, and Guggenheim Fellow specializing in the Ojibwe language and customs. For the Minnesota Historical Society Press.

Photo provided by Anton Treuer.

Cover design and illustration for Fortress Press.

Cover design for Wayne State University Press.

Personal project.

Cover design for a book about the films of the Oscar-winning director of Thor: Ragnarok and Jojo Rabbit. Designed for Wayne State University Press.

Photo from the film Boy supplied by Taika Waititi.

Cover design for the University of Minnesota Press.

Cover design for McGill-Queen's University Press.

Multi-faceted book project for clients Kyle Sarofeen and Andy Komack at Hamilcar Publications, along with Toronto hip-hop artist/author/illustrator/bon vivant Riley Wallace. The book, From Boom Bap to Trap: Hip-Hop’s Greatest Producers., will be financed on Kickstarter, and will be available in three versions: a retail paperback; a Special Edition with embossed cover, full wraparound poster, and special DAT tape printed case; and a special Collector’s Edition that features a gold-foil embossed slipcase and hardcover book with a foil-stamped vinyl record and tipped-on label. We also designed a full hip-hop playing card deck.

Illustrator: Riley Wallace

Cover design and illustration for Fortress Press.

Cover design for Todd Snyder’s new book about the intersection of hip-hop and the boxing world. For Hamilcar Publications.

Cover design and illustration for a book about childhood trauma and its long-lasting effects. For the University of Toronto Press.

Original illustration for various clients.

Cover design and illustration for Penn State University Press.

A personal project: I decided to choose and represent, in a graphic style, artists of the 60s, 70s, and early 80s who were iconic in their impact on rock music, as well as iconic in appearance (the hair helps). As the project evolved, it became apparent that it had to be 100 icons, which is a nice round geometric number, and somewhat begins to cover the number of legends that I felt had to be in there. Sadly, we’ve lost many of these icons, and as time marches on, we’ll lose more. COVID-19 quarantine seemed a good time to finish up the project, as we take stock of those we love and value, and look for shared histories that may bring us a little closer together.

Cover design for the University of Toronto Press. How often do you get to use blackletter if you’re not working on a heavy metal album cover? Umlauts optional.

Best Buy wanted to introduce HDMI 2.1 ultra-high definition products into its Rocketfish owned brand, beginning with 8K cables. I worked with Marks Minneapolis Creative Director Adam King to expand the Rocketfish toolkit, bringing the excitement of the new technology into the brand’s packaging.

Creative Director: Adam King, Marks Minneapolis

Cover design for biography of the late troubled Tommy Morrison. Remembered for beating George Foreman; not remembered for Rocky V because that movie sucked. Published by the amazing dudes at Hamilcar Publications.

Cover design for the University of Minnesota Press.

Autobiography by the great Harvey Ovshinsky. A true child of the 60s counterculture, Harvey started one of the country’s oldest underground newspapers at 17, and later became a documentary filmmaker, winning an Emmy and a Peabody. His current passion is mentoring the next generation of urban storytellers.

Design and illustration for Wayne State University Press.

Design and illustration for the Minnesota Historical Society Press, for a book about the making of the Coen Brothers’ masterpiece Fargo. Foreword by the legendary William H. Macy.

Cover design and illustration for Wayne State University Press.

Cover design and illustration for the University of Minnesota Press.

A true icon, Pearson’s Salted Nut Roll is a salty, nutty, roll-y treat that debuted during the Great Depression. I worked with the amazing Adam King to update this classic package, retaining elements that SNR devotees expect (Cooper Black) while creating a lighter, fresher statement. We ditched the drop shadows and extrusions, selected a more elegant, richer red and warmer gold, and reshot the bar itself to be more appetizing. We also added some peanut flavor cues that cavort around the package.

Also shown are a couple of alternative concepts that explored a more radical departure from the established brand toolkit.

Design Director: Adam King

Agency: Marks Minneapolis

Client: Pearson’s Candy Company

Poster for short film about Drew “Bundini” Brown, Muhammad Ali’s cornerman, who coined the phrase “float like a butterfly, sting like a bee.” Created for Hannibal Boxing Media. The photos show the framed poster in Bundini’s cabin #7 at Ali’s training camp, Fighter’s Heaven, in Deer Lake, Pennsylvania.

Director: Patrick Green

Associate Producers: Andy Komack and Kyle Sarofeen

Photos by Jeff Julian, Fighter’s Heaven camp photographer in the 70s

Cover design and illustration for the University of Toronto Press.

Target’s Earth-friendly essentials category. I worked with designers Dawn LeBail and Luke Hunt to bring this brand to life on the shelf: establishing packaging strategy and rules, creating color palettes, and developing and tweaking icon sets.

Target Creative Director: David Hartman

Target ACD: Ariel Carter

Photos courtesy target.com

Cover design for the University of Toronto Press.

Cover design for the University of Minnesota Press.

Target’s Market Pantry brand needed refreshing, so Pearl Fisher in New York was hired to create a toolkit based on a warm, homey, retro look. Our design team created unique typography that still fit within the new brand aesthetic, sometimes down to the individual product level. These are some SKUs I worked on.

Target Creative Director: David Hartman

Target ACD: Steve Jockisch

Designers: Brian Cox, Jason Duggan, Stacey Field, Ashley Hohnstein, Jeffrey Holmberg, Luke Hunt, Ian Kolstad, Jamie Paul

Entrepreneurs Andy Komack and Kyle Sarofeen combined their passion for boxing and books to launch Hannibal Boxing Media, a publishing house for all things pugilistic. I created the identity for HBM, as well as for the imprint, Hamilcar Publications. Along with Kyle, I established a house aesthetic for all the covers coming out of Hamilcar, as well as creating a sub-identity for Hamilcar Noir, a series of books about the seamier side of the sweet science.

Cover painting of James Toney by Amanda Kelley

Web designer: Dan Shearen

Cover design and illustration for Fortress Press.

Cover design and illustration for Wayne State University Press.

Cover design for the University of Toronto Press. Besides framing FRAME, the RE can be read as “regarding,” while, as the book pertains largely to the educational field, the vertical ED takes on another meaning.

Cover design and illustration for Fortress Press.

Cover design and illustration for the University of Toronto Press.

Every year, Target partners with the Cooper Hewitt Design Museum in New York to sponsor a national design challenge for high school students. This year, the challenge was to use design in solving the problem of easy access to fresh food for all people, regardless of economic status. Target CCO Todd Waterbury and Martha Stewart were among the judges. Deliverables included logotype, poster/ads, digital assets, and animated Instagram posts.

Target Creative Director: David Hartman

Target ACD: Missy Wilson

Copywriter: Samie Kaufman

Photos courtesy of the Cooper Hewitt

The BUN Bar is a nearly-identical sibling to the more famous Nut Goodie. Pearson’s Candy Company wanted to update this heritage brand (dating back to 1947), so I worked with Marks Minneapolis to revise the swash-y logotype, simplify the package typography, and add a holding shape that mirrors the circular candy bar.

Included here are a couple of additional concepts that were presented before the final concept was chosen.

Design Director: Adam King

Additional designers: Laura Johnston

Agency: Marks Minneapolis

Client: Pearson’s Candy Company

Cover design and illustration for Fortress Press.

Cover design and illustration for the University of Minnesota Press. From a concept by Jamie Paul.

Cover design and illustration for Wayne State University Press.

Design and illustration for a book about rock god Jimi Hendrix, published by Quarto Publishing Group. The inks are fluorescent, and the black is actually a felt appliqué, giving the cover a 60s black light poster feel.

Cover design and illustration for the University of Minnesota Press.

Target wanted to provide an owned brand offering to the coffee connoisseur, so COLLINS in New York was hired to create the identity. Designer Luke Hunt and I applied that identity to flavored and unflavored coffees in pouches and single serve boxes. We also hired and art directed three unique, outstanding illustrators.

Target Creative Director: David Hartman

Target ACD: Steve Jockisch

Illustrators: Tom Haugomat, Adrian Johnson, Lan Truong

I worked with the great Ross Bruggink to bring single serve espresso pods to the Archer Farms brand. Utilizing the established coffee toolkit, Ross and I created packaging that helped the guest differentiate between various pour sizes and flavor intensities, in an upscale presentation.

Target Creative Director: David Hartman

Target ACD: Steve Jockisch

Cover design for Penn State University Press.

Creative Director: Jennifer Norton

Cover design and illustration for a slipcased set of books about each Beatle’s solo career. For Quarto Publishing Group.

Identity and cover and book design for Black Rabbit Books, a publisher committed to helping reluctant readers, age 6-10, discover books. The first imprint, BOLT books, provided topics of special interest to young readers. With the success of BOLT, a new imprint, BOLT JR., was launched to attract readers 4-6 years old.

Cover design for the University of Toronto Press.