A true icon, Pearson’s Salted Nut Roll is a salty, nutty, roll-y treat that debuted during the Great Depression. I worked with the amazing Adam King to update this classic package, retaining elements that SNR devotees expect (Cooper Black) while creating a lighter, fresher statement. We ditched the drop shadows and extrusions, selected a more elegant, richer red and warmer gold, and reshot the bar itself to be more appetizing. We also added some peanut flavor cues that cavort around the package.
Also shown are a couple of alternative concepts that explored a more radical departure from the established brand toolkit.
Design Director: Adam King
Agency: Marks Minneapolis
Client: Pearson’s Candy Company